IMAGINARY FORCES

Mark Gardner and Steve Fuller

• Know the film directors work, to know their style and standards
• The film director sets he bar with their vision; period, tone, signifiers, metaphors, actions
• There’s a build up of tension and climax that come to a consequential outcome, which still leaves the viewers wondering what the details of the film would consist of; not giving away the end of the story.

‘Mark brought it together — the idea of everything coming together in the fall, the building collapsing around him, tumbling in turmoil and him snapping out, perfectly composed in that confident position he is in the end.’ – Steve Fuller

• Speed of footage can give different effects: slowing down footage – dream life effect. (Mad Men)
• Look at a good piece and strip down their solution to its real pure form.
• Keep it simple to its elements
• It needs to match the tone of the film
• Music helps to set the tone

Mad Men

Saul Bass’s Ocean’s 11